Toyota - Start Your Impossible

Toyota continues its evolution as a mobility company with its first-ever global marketing initiative in celebration of Olympic Games and Paralympic Games Tokyo 2020.

The Start Your Impossible initiative highlights Toyota's mission of creating a barrier-free society and reinforces its values of humility, hard work, overcoming challenges, and never giving up.

Indus Motor Company Ltd. rolled out the 'Start Your Impossible' initiative in Pakistan with an internal launch event held on 29th August 2018 in Karachi.

'Start Your Impossible'
in Pakistan

For the roll-out of 'Start Your Impossible' initiative in Pakistan, IMC is excited to begin its journey to the Tokyo 2020 Olympics and Paralympics Games along with its local hero athlete 'Saadi Abbas Jalbani- a leading Karate Player'.

He is not only passionate about his sport but also desires to be a change maker by working towards building a community through sports.

Indus Motor Company's
support to Local Athlete

Saadi Abbas Jalbani will be working alongside Indus Motor Company and the National Institute of Karate-do Pakistan to promote Karate amongst kids of his hometown Lyari.

The aim of this program is to inspire the youth to pursue their sporting dreams, especially those with no proper training and facilities.

IMC is also committed to supporting Saadi- The Local Hero Athlete in fulfilling his dream of bringing a medal for Pakistan at the Olympic Games Tokyo 2020 and will do everything to make this happen.

Saadi Abbas Jalbani - First South Asian to win the Asian Karate-do Championships

Hailing from a small town, Lyari, Saadi made his way to being the first South Asian to win the Asian Karate-do Championship.

In spite of being faced by many hardships, Saadi continued to pursue his dream of becoming a Karate Champion and have always tried to keep Pakistan flag high in international matches and games.

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