Impossible is only a major word tossed around by people who think that its less demanding
to live in a
world they've been offered than to investigate the power they need to transform it.
Impossible is not a
declaration. It's a dare. A dare to move forward. A dare to except challenges. A dare to
make it possible.
Toyota is honored to be a Worldwide Partner of the International Olympic Committee and International Paralympic Committee through the 2024 Games.
'Start Your Impossible' is Toyota's global corporate initiative that aims to inspire
employees, partners &
customers. In an age of accelerating technological & environmental developments,
Toyota aims to
support the creation of a more inclusive, sustainable & mobile society in which
everyone has the
freedom to move & challenge their impossible.
Every human being has an "impossible", regardless of where they’re from or what they do.
Mobility is a basic right that everyone should have, be it everyday people or Olympic
Paralympic athletes. Everyone should have the chance to take on their "impossible" &
the best they can.
Our hope is that people from around the world will embrace this philosophy & get
challenging their possible through the journey to the Olympic Games and Paralympic Games Tokyo 2020