IMC Celebrates 30 Years of Success

IMC Celebrates 30 Years of Success

Karachi, November 22, 2019: Indus Motor Company (IMC) celebrated its 30th anniversary at an impressive ceremony which was held at the company’s Toyota plant in Port Qasim Industrial Area near Karachi.

The 30-year anniversary celebration of Indus Motor Co. was attended by Mr. Yoichi Miyazaki, Operating Officer, Toyota Motor Corporation and Mr. Ali Habib, Chairman, Indus Motor Company. Guests from Toyota Motor Corporation and Toyota Tsusho Corporation also attended the ceremony, along with dealers, suppliers and employees of IMC.

Speaking at the ceremony, Mr. Miyazaki said, “I would like to express my sincere congratulations on this memorable event to Mr. Ali Habib, Chairman of IMC and to everyone who contributed to this great achievement. We have had a great partnership for 30 years and during my visit I was truly convinced, how trusted and established Toyota brand is among Pakistani customers. This achievement is outcome of outstanding effort of IMC management and the members as well as dealers and suppliers.”

He further added, “The market will become increasingly tough due to new entrants; we expect to overcome the difficulty as one team. We as Toyota will try our best to introduce better models into the market and I would like to ask IMC to try best to deliver the quality vehicle to every single customer. Pakistan’s market has a great potential and we have high expectations for it. Although current automotive market is facing the crisis situation, we are more than confident that the market will strongly grow again in near future.”

In his remarks, Mr. Ali Habib, the Chairman of IMC said, “For me personally this 30 year journey has been a tremendous learning of The Toyota Way, it has been a true privilege and honor.  When Tatsuro Toyoda San inaugurated the facility here, he made a very important comment which has been true, and this was that Toyota’s investment in Indus Motor Company was not just an investment but it was an investment in Pakistan and that indeed is true by the transfer of technology not only here but throughout our network of dealers and suppliers.”

He added, “The localization achieved would not have been possible without the constant support and endeavors of our partners at Toyota Tsusho, so thank you TTC.  Ever since we started, we have maintained a market leadership in our category. We have the capacity but more importantly, the team has the passion and the heart.”

The company started its operations in 1989 as a joint venture between the House of Habib, Toyota Tsusho and Toyota Motor Corporation.

Indus Motor Co. is the authorized assembler and manufacturer of Toyota vehicles, auto parts and accessories in Pakistan.