Be Safety Leaders

Safety Campaigns

THUMS Ramadan Campaign (23rd June - 25th June 2017)

  • Toyota Pakistan is committed to vehicle occupant safety. We want to see a change in the mindset of Pakistani people from thinking about 'road-worthiness' when making a decision on purchasing a vehicle to 'crash-worthiness.' As a part of Toyota Pakistan's safety initiative, THUMS Ramadan campaign was held at Dolmen Mall Clifton from 23rd to 25th June 2017. The purpose of this campaign was to introduce THUMS - or Total HUman Model For Safety, an advanced crash dummy developed by Toyota that helps analyze, in detail, the impact to vital organs such as the heart, lungs and liver during a simulated crash. Thanks to THUMS, Toyota has been able to develop enhanced safety in Toyota cars to give vehicle occupants peace of mind.

Toyota Seat Selfie Safety Campaign (16th May - 23rd June 2017)

  • Being at the very forefront in the automobile industry in Pakistan, Indus Motor Company has a direct interest in vehicle safety initiatives. We feel a measure of responsibility for all our vehicles that are in use throughout the country, and we are concerned with occupant safety. As part of Toyota's global direction to become a Safety Leader, IMC is working towards increasing awareness on the importance of safer vehicles in Pakistan. To help establish a basic safety regime in Pakistan, IMC is pleased to announce The TOYOTA SEAT SELFIE DIGITAL CAMPAIGN:

Be a Safety leader and get a chance to win free trip to Universal Studios, Singapore!

How to Participate?

  1. Download the “Toyota Seat Selfie” Application from Play Store or iOS App Store, complete registration and get clicking!
  2. Take a selfie wearing a seat-belt & submit it to us via the app.

*To stay updated on campaign results, keep visiting our facebook page for announcements

Disclaimer: Please do not take pictures while driving. Terms & Conditions Apply.

Terms & Conditions:
All user information should be authentic and legitimate.
Campaign is limited only for Pakistan.
IMC reserves the right to disqualify any submission and discontinue the campaign.
IMC employees, Toyota Authorised Dealership employees and their respective family members are not eligible to participate.
Multiple entries per participant are allowed

Let us all make Safety our No.1 priority.

Toyota THUMS

Who is THUMS?

THUMS - or Total HUman Model For Safety - could be one of the smartest crash test dummies ever. He can't talk, but he can tell you a whole lot about what happens during a vehicle crash. That's because THUMS has a bone structure, ligaments and tendons, which help Toyota's researchers analyze, in detail, the impact to vital organs such as the heart, lungs and liver during a simulated crash.


Thanks to THUMS's vital organs, Toyota has been able to re-create and study situations that are closer to real-world conditions. The result is enhanced safety in Toyota's cars to give you and your passengers peace of mind.


THUMS and his family members are carefully calibrated to represent various real-world human types, complete with detailed replicas of their respective human internal body structures. This attention to detail enhances the accuracy of test results obtained in crash simulations.

Safety Facts

Safety Equation

Every 1km/h reduction = 2% reduction in average crashes.

High beam, low risk

Always set to high beams when driving in rural areas and on open highways. Dim them when you are within 60 meters behind a vehicle or within 150 meters of an oncoming vehicle to prevent blinding its driver. You too must avoid being blinded by the approaching headlights - do not stare at them directly, look toward the left edge of your lane until they have passed.

Talk At Your Own Risk

Hands-free does not mean distraction-free. Research shows the phone call itself is the main distraction and a hands-free set does not significantly lower the risk of an accident.

Dangers Of Technology

Did you know that new technology is posing a significant danger on our roads? 1 in 8 drivers (12%) has used the Internet, social media, or other mobile phone apps at the wheel, half of those on a regular basis.

Vehicle Safety Checklist

Did you know that 3 in 10 (28%) don’t know how to check the brakes, while 1 in 5 (20%) don't know how to check tires? Having your brakes and tires in good order is essential for safety.

The Gender Gap

More than three-quarters (77%) of all road traffic accidents occur among men. Young males under the age of 25 years are almost 3 times more likely to be killed in a car crash than young females. We can prevent this by practicing safe driving habits. Guys and gals, let’s drive safely!

Saved By A SeatBelt

100,000 - that's the average number of people saved by seatbelts every year.

Airbag Speed

The only thing that should be speeding is your airbag. Deployed at speeds of up to 200mph in 0.2 seconds, the airbag provides protection between you and the steering wheel, dashboard or windshield.

Don't Kiss My Rear

A rear-end collision is the most common type of vehicular crash. Over 85% of rear-end collisions are caused by a combination of inattentive drivers and an insufficient following distance. Always stay focused on the road and keep a safe distance from the car ahead.

S Is For Safety

Keeping your child safe during a car ride is easy as ABC. Just put your child in a child safety seat. This can reduce the risk of fatality by 71% for infants and 54% for toddlers aged 1 to 4 years.

Stay In Your Lane

You are 3 times more likely to get into an accident every time you change lanes. Always signal early, check your mirror and blind spot to change lane safely.

Mind Your Head

Helmets are estimated to reduce the likelihood of fatalities in a motorcycle crash by 37%. It may mess up your hair, but it can also save your life.

Text & Crash

Text while you're driving and you're 20 times more likely to be involved in a crash. Now ask yourself this: Is that message worth it?

Ride With Extreme Caution

Motorcyclists suffer from the highest rate of accidents and casualties. Compared to car passengers, they are 35 times more likely to be involved in a road traffic accident. Always ride with care and practise safe riding habits.

Cyclists Beware Too

Even if your two-wheeler doesn't have an engine, you should still wear a helmet. Why? Cyclists made up 9% of all road user casualties.

Speed Watch

Almost 24% of collisions due to inappropriate speed result in fatalities. So don't just watch the road. Watch your speed too.

Drive In Good Health

Medical conditions contribute to 2% of all reported crashes, so it's important to stay healthy for a safe drive.

Sleeping Kills

17% of road accidents on major trunk roads that result in injury or fatalities are sleep-related. Let this fact open your eyes to the danger of driving when you are tired.

Don't Leave It To Chance

The fatality rate for drivers and front seat passengers who do not buckle up is 85%. The odds are against you. Why take the risk? Fasten your seatbelt now.

Texting Blinds You

Every time you text while driving, you take your eyes off the road for an average of 5 seconds. If you're traveling at 55mph, that's equivalent to driving the entire length of a football field, blindfolded.