Indus Motor launches the New Generation Hilux - Nov 8, 2007 Indus Motor Company (IMC) provided yet another boost to local auto manufacturing with the introduction of the new generation Hilux pickup. The allnew Toyota Hilux is a blend of form, function and power. It has a grand trendy exterior and a high quality, car like interior to provide a more fulfilling driving experience. The rugged Hilux is dynamic with immense performance capabilities. Toyota’s innovations in technology have further contributed to Hilux’s robust strength and superior power as an allterrain vehicle. Parvez Ghias, CEO Indus Motor Company, said on the occasion, ‘IMC is committed to meet the requirements of the market, in meeting global quality standards, and in delivering maximum value to customers. Indus Motor Company has transformed the new Hilux into a modern, bigger, more stylish and more powerful version, to better suit local customer needs. The traditional Toyota Values of QRD – Quality, Reliability and Durability are also part of the vehicle’s attributes. The New Generation Hilux is available throughout IMC’s dealer network across Pakistan. Indus Motor Company, a joint venture between the House of Habib, Toyota Motor Corporation Japan and Toyota Tsusho Corporation Japan, has been manufacturing and marketing Toyota vehicles in Pakistan since 1993. IMC continues to invest in the future by increasing its plant capacity and the range of its products, while also transferring technology and developing human capital. To cater to the increased demand for its products, the Company has also expanded its dealership network. Indus Motor Company first entered the One Ton, 4 x 2 Commercial vehicle segment by introducing the world renowned Hilux in 1996. Hilux immediately captured the imagination of its customers and raced to the top of the market, becoming the most appreciated light commercial vehicle on Pakistani roads.