Pakistan Open Golf Championship 2006 took place in Pakistan for the first time. - Jan 18, 2006 In Pakistan, golf is popularly played by the elite. Golf is gaining popularity on a fast pace. This year the Asian tour – Pakistan Open Golf Championship 2006 took place in Pakistan for the first time. The event took place at Karachi Golf Course (Jan 18-21, 2006), one of Pakistan’s biggest golf courses. Indus Motor Company(IMC) was proud to be one of the major sponsors of the Asian Tour. This tournament was a great opportunity to raise the brand equity of Toyota and promote out products amongst the elite people of Pakistan. More than 90 players representing 16 nationalities participated in the tournament while more than 40 local players participated. A one-day Pro-Am tournament was also organized in which teams were made of the sponsors and professional players. This provided an excellent opportunity to the amateur players to have a full day of golf with leading players. Mr N. Tachiana represented IMC and won the first prize. Taking advantage of the opportunity, Indus Motor Company set up a display area inside the golf club premises. Toyota Camry, Toyota Prado, Toyota Hilux and Toyota Altis were exhibited on the beautiful lawns of the club. Apart from the display area, the same vehicles were also parked at four Par 3’s (Hole-in-one greens). To create a sense of challenge among the players, we announced that if any player gets a hole-in-one, he will win a Toyota Altis. In order to feel the products on display, Test-Drive facility of Toyota Camry and Toyota Prado was also provided to the visitors. It was a grand event that gave great mileage and brand image to Toyota, not only in Pakistan but also around the world, as the event was covered in one of the leading sports channels, ESPN. As a Concern Beyond Cars, and IMC’s spirit as a good corporate citizen, we will continue participating in such extravagant events in the future.